McDonald’s Business Leadership Summit
Launching a new era and identity
At McDonald’s 2018 Business Leadership Summit, we unveiled an evolution of the brand’s iconic visual identity and a fresh concept for their future restaurant branding to senior influencers.
This was the first time the new branding was implemented on a large scale. In many ways, we were designing the rules as we applied them to every detail of each experience.
650 attendees were taken to Cinespace Chicago a soundstage warehouse space where we created different environmental experiences from restaurant walk-throughs to new drive-thru experiences. All with the objective in revealing McDonald’s vision for the brand and its restaurants.
Content & ENVIRONMENTal Design
I had the pleasure of working with McDonald’s top executives to help in crafting their visuals for various live events from 2018-2023.
I collaborated directly with Morgan Flatley, Chief Marketing Officer and her team to brainstorm different ways to convey brand messaging from presentation graphics, animations, and environmental elements.
